back to homepage

Scott W. Rasmussen, President of Rasmussen Reports

Scott W. Rasmussen is “one of America’s most innovative pollsters” says Michael Barone, Senior Writer, U.S. News & World Report. He has the “moxie to pose a question few DC pollsters would dare ask,” according to the Wall Street Journal.

Scott has pioneered a number of opinion research innovations in recent years and has conducted groundbreaking research comparing the attitudes of investors to non-investors. His documentation of the Investor Class demographic has been built upon the world’s largest collection of Investor Class survey research.

Rasmussen ReportsRasmussen began conducting opinion research on his own in 1988 and, two years later, published an article in the Wall Street Journal accurately forecasting the current debate over Social Security reform. The article was written at a time when the thought of making any changes in the Social Security system was deemed ridiculous by the conventional wisdom.

In the years since, Scott has been an industry pioneer developing automated telephone survey techniques that provide reliable data at a fraction of the cost required for traditional operator-assisted surveys. His work has accurately projected hundreds of election races, primarily in the United States.

Rather than seeing automated polling simply as a means for conducting traditional research in a less-expensive manner, Scott has developed entirely new research applications that are not possible with traditional, operator-assisted polling techniques. In particular, he has developed applications that allow for better understanding of what events actually move public opinion. Rasmussen’s large sample research also enables more precise measurement of narrow demographic segments of the population.

Scott is a regularly featured guest analyst on the Fox News Network. He and his research have also been featured on CNN, CNBC, Good Morning America, the Today Show, Hardball, NBC Radio, and on local broadcast outlets in nearly every media market in the nation. In print, his work has appeared on the front pages of USA Today, the Washington Post, Los Angeles Times, Boston Globe, the Wall Street Journal, Investors Business Daily, the Christian Science Monitor and many other papers.

Earlier in his career, Scott and his father founded ESPN, the cable television sports network. The company was launched with a cash advance on a credit card.

Scott graduated with a degree in history from DePauw University and earned an MBA from Wake Forest University.